In all media platforms and text there are conventions that can be seen. Conventions are the typical features and attributes shown in text that have become the norm for the genre. The horror genre has many sub-genres but my group decided to explore the psychological niche for out production. Therefore , I though it would be useful to find out the conventions of the sub-genre so we can use them in our work. I believe if done correctly it can improve our piece and make it conform to other ideologies and stereotypes of the genre.
Examples of the sub genre- psychological:
The most common conventions in the psychological sub-genre is the use of cinematography. (Some of these shots that will be spoken about are in greater detail in another blog post – Cinematography) A conventional camera shot is called ‘The Dolly Zoom’, used to make the background seem distorted and convey paranoia and sickness. This was used in cult classic vertigo. This is used because it confuses the audience creating ambiguity and confusion cruical in any psychological film.
A convention found in most psychological films, is watching the characters cope with their difficulties, normally the villain that struggles to with their challenges. Additionally, deepening the understanding of characters is typical, widening audiences knowledge of their past and therefore the narrative. Creating narrative enigmas within the narrative is another conventions. Making the audience wonder about the characters past, attributes and motive. Normally used in mainstream trailer, it is utilised in this sub-genre to creative the same effect of confusion.
This is used in ‘Shutter Island, a film released in 2010.
During a scene, when a character says “someones missing.” Making the audience question, who is missing, why and how? It allows the audience become more apart of the film as they try to understand the situation.
I created a Prezi about the history of horror so that I could understand how it has developed over the years and how the genre has transformed into what it is today. From doing this I have been able to learn about conventional and stereotypical themes. From seeing the change of horror through out the decade, I can use the different niches and sub-genre.
Here is a link to my prezi…..
I wanted to research the stereotypes and ideologies of the horror genre so that when my team started to film we could implement these themes and conventions into our work. If we used these themes it would make our work conform to the horror genre.
Here are some stereotypical character profiles found in the genre:
I believe we can use this research to alter our characters e.g. for the villain, ‘the daughter’ she can be presented as inhuman and ghostly to play with the audiences emotions. Additionally, I think that we can mix both ‘the female victim’ and the ‘hero’ together so that they are suggest to have insecurities e.g. the mother is terrified of her daughters death.
You can look at our character profile of the characters to see how we used the research to alter their attributes…
Here is a link to the website I used for my research..
After completing my first draft, I wanted to get some research to see how I could alter and change my project for the better.
The uses of Qualitative Research
The qualitative research was an interview with three teenagers. Their ages were all within my target audience age bracket and therefore were my primary audience.
Here is a link to another blog post surrounding conventional target audiences- Target Audience – Horror Genre.
The correct Target Audience for a distribution company is cruical, so that the film can receive its highest revenue at the exhibition. Knowing your target audience allows the firm to alter its advertising so that its more attractable for younger, older, male or female audiences.
There are two types of target audiences-
Primary audience- is the decision maker, the ones to see the film/media first. Therefore, are the primary audience of a distribution firm and is the main audience.
Secondary Audience- is the audience educated by the primary, they are brought towards the film because of connection with primary audiences e.g. a boyfriend coming to a rom-com.
The typical target audience age for the horror genre is from 15-25. This is due to the thrilling factor arisen from horror movies, as the younger generations enjoy the jumps and surprises that come with the film. Additionally, unlike older generations, teenagers are unlikely to be put off by graphic images and iconography but instead are drawn towards them. Unlike in most genres, horror doesn’t conform to a specific gender. Therefore it does not have great influence on the primary audience for firms.
Hence for both of my projects, my target audiences are teenagers between the ages of 15-25 with no specific gender. From this, I will try use the age range to find my qualitative research and help me improve my projects.
I used these websites to help with my research :
In the production of my Media project, I needed to learn how to create moving titles to create ambiguity, mystery and horror themes. I used adobe after effect and premiere to create such sequences.
I used a wide range of research websites and online videos to have a more in depth knowledge of Adobe After effects after not having any past experiences on the software. I needed to create a title sequences that followed conventional horror themes.
My wider research…
I created practice edits on other projects to make sure i understood fully how to edit the effect onto a moving scene and not just as blank background.
I received help and aid from this website.
I wanted to learn about the role of a Director, learning about iconic cinematography shots and how they can be utilise to create a meaningful and dramatic sequence. I learned about these shots so that they could help me introduces new techniques into my filming. Here are 7 iconic cinematography shots…
There are multiple crucial roles in films. Thus I thought it to be important for me to have an in depth knowledge of them and the order they are normally shown in mainstream opening titles.
The important roles begin at the beginning and slowly decrease in importance. Till it reaches the bottom where it repeats the Directors and other vital roles.