AS Media Studies Foundation Portfolio



Horror- Stereotypes & Ideologies

I wanted to research the stereotypes and ideologies of the horror genre so that when my team started to film.

Target Audience – Horror Genre

The correct Target Audience for a distribution company is cruical, so that ttarget-your-audience-for-local-businesseshe film can receive its highest revenue at the exhibition. Knowing your target audience allows the firm to alter its advertising so that its more attractable for younger, older, male or female audiences.

There are two types of target audiences-

Primary audience- is the decision maker, the ones to see the film/media first. Therefore, are the primary audience of a distribution firm and is the main audience.

Secondary Audience- is the audience educated by the primary, they are brought towards the film because of connection with primary audiences e.g. a boyfriend coming to a rom-com.

The typical target audience age for the horror genre is from 15-25. This is due to the thrilling factor arisen from horror movies, as the younger generations enjoy the jumps and surprises that come with the film. Additionally, unlike older generations, teenagers are unlikely to be put off by graphic images and iconography but instead are drawn towards them. Unlike in most genres, horror doesn’t conform to a specific gender. Therefore it does not have great influence on the primary audience for firms.

Hence for both of my projects, my target audiences are teenagers between the ages of 15-25 with no specific gender. From this, I will try use the age range to find my qualitative research and help me improve my projects.

I used these websites to help with my research :


Editing Titles Research

In the production of my Media project, I needed to learn how to create moving titles to create ambiguity, mystery and horror themes. I used adobe after effect and premiere to create such sequences.

I used a wide range of research websites and online videos to have a more in depth knowledge of Adobe After effects after not having any past experiences on the software. I needed to create a title sequences that followed conventional horror themes.

My wider research…

I created practice edits on other projects to make sure i understood fully how to edit the effect onto a moving scene and not just as blank background.

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I received help and aid from this website.

I wanted to learn about the role of a Director, learning about iconic cinematography shots and how they can be utilise to create a meaningful and dramatic sequence. I learned about these shots so that they could help me introduces new techniques into my filming. Here are 7 iconic cinematography shots…


  • The Dolly Zoom – This is a shot commonly used to convey paranoia, sicking uneasiness and horrifying sudden  revelations. It was most famously used in Hitchcock’s Vertigo.

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  • The Low angle Trunk Shot – This is a shot that displays  the inside trunk of a car. It portrays realism, like hand held shots. It is commonly used in Quentin Tarantino films for example in Reservoir Dog.

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  • Dutch Angle – It is displayed by tilting the camera in one side. From this motion it creates disorientation, desperation, drunkenness and intensity. This specific shot is used in Kenneth Branagh Thor.

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  • The Close-up montage – This is when a montage of quick cut close-ups is used to make the audience pumped up and ready. Typically used in action genres for “lock and load” montages and sequences. For example used in Shawn of the Dead.

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  • The Whip Pan – This specific shot conveys urgency and rhythm. It allows the camera to get from point A to point B in the most fluid way. Additionally, using this technique it can hide cuts and keep the pace steady.
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  • One Point Perspective – This is a type of shot that uses symmetry, it makes the shot seem to have more depth. Commonly used by Wes Anderson in films such as The Shinning.


  • Long Tracking shot – The shot can be used to place the audience in the world.  It allows the audience to fully understand the world being able to receive information and knowledge from the the long take. It is famously used in Kill Bill and displays the location and setting of the scene.


Film Roles

There are multiple crucial roles in films. Thus I thought it to be important for me to have an in depth knowledge of them and the order they are normally shown in mainstream opening titles.

  • Distribution
  • The Production Company
  • Director
  • The Major Movie Stars
  • The Title
  • Top Cast
  • Supporting Cast
  • Casting Director
  • Music Composer
  • Production Designer
  • Art Director
  • Set Design
  • Costume Design
  • Hair/Make up Artist
  • Sound Reader
  • Visual Effects
  • Editor
  • Director of Photography
  • Executive Producer
  • Producer
  • Story by
  • Written by
  • Directed by

The important roles begin at the beginning and slowly decrease in importance. Till it reaches the bottom where it repeats the Directors and other vital roles.


Textual Analysis of Durham County



Textual Analysis of Durham County

Textual Analysis of Durham County

This is the analysis of the opening titles of a horror Tv show, Durham Country.

Made in Prezi, the following link will take you to that page.




Textual Analysis of 6th Sense



See above for a 7 minute vlog, this is a detailed textual analysis of 6th Sense opening title sequence.

Textual Analysis of 6th Sense 

Directed by M.Night Skyamalan it follows Cole Sear who is can see ghosts. Cole is too scared to tell anyone about this mystery secret. Only Dr. Malcolm Crowe can help him solve the problem and seek happiness. But in doing so finds out a truth that will shock him and change his life forever.

The opening sequence includes multiple aspects from micro-features and I will be reviewing the effect they have on the audience.

I thoroughly enjoyed the film and would advise others to see it for themselves.

Textual Analysis of Silence Of The Lambs


Silence Of the Lambs 

Was released on the 31rd of May 1991 and is a renowned for being a psychological classic. Directed by Jonathan Demme it follows Clarice Starling, a top training student. She is tasked with interviewing Dr. Hannibal Lecter, a violent psychopath, serving life behind bars for various acts of murder and cannibalism. Starling’s boss believes that she can draw information out of Lecter, to use in a murder case and she may be just the bait to draw him out.

I will be analysing the opening titles of the movie seeing the use of; Cinematography, Lighting, Editing, Mise-en-scene, Sound and Titles.

Only Analyzed the first minute and a half.

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The Appeal of Horror



Horror is a film genre that tries to create a negative reaction from the audience, trying to create tension, foreboding and suspense.

Target audiences for Horror are attracted by 6 reasons…

  • Brain physiology – Koch- peoples fears e.g. some more afraid of animals. Found in the right amygydala of the brain.
  • The Uncanny – Freud and Jung – deep seated anxieties
  • Catharsis – Aristotle – losing oneself
  • Fascination- Zillmann – transgressive behaviours
  • Sensation Seeking Scale – Zuckerman – thrill seeking
  • Societal fear – Skal – safe space for social fears

Factual Information

screamThe Horror genre is defined by its intended effect on the audienceHorror film conventions are generally accepted standards or norms in the genre. The subdivisions of a larger film genre are known as Sub-genres, each with their own         distinctive subject matter, style, narrative formulas and iconography. Horror films can often be identified as a Hybrid. Horror films often
exhibit the conventions of more than one genre in order to give a fresh twist on tradition
and shock the audience in new ways, for example Alien (Scott, 1979) is a horror/sci fi hybrid or Shaun of the Dead is a comedy/horror hybrid.

Why to watch different types of Horrors?

Gore watching – characterized by low empathy, high sensation seeking, and in males a strong identification with the killer

Thrill watching – high empathy and high sensation seeking – motivated by the suspense of the film and more identification with the victims.

Independent Watching – high empathy for the victim with a high positive effect of overcoming fear

Problem Watching – high empathy for the victim but characterized by negative effect – sense of helplessness.

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