AS Media Studies Foundation Portfolio



Audience Attraction- Evaluation

In this evaluation I will be answer How did you attract/address your audience?

In the evaluation I discuss the use of audience feedback upon our project and the types of audience feedback used.

I made this evaluation in Microsoft Powerpoint and used Slide share to present it.


Target Audience- Evaluation

In this evaluation I will be answering Who would be the audience for your media product? 

I answered this question by using Adobe Slate to discuss the question more.

Link- Target Audience- Evaluation By Matthew de Ath

Representation- Evaluation

In this evaluation I will be answering How does you text ‘represent’ age, gender, class, ethnicity and/or region?

The SlideShare below shows the powerpoint I made to present my work. I will discuss how The Book conforms or subverts stereotypes and ideologies in the representations of age, gender, class, ethnicity and region.


Convention- Evaluation

In this Evaluation I will be answering In what ways does our media product use, develop or challenge forms and conventions of real media products?.

I have completed this Evaluation as an in depth directors commentary which is a 11 minute YouTube video.


Preliminary Task- Evaluation

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

In the link below I answer this question using the Prezi software. I answer the question in more detail, discussing four skills I have improved through the year and how it has further my knowledge for the construction of The Book.

Preliminary Task- Evaluation By Matthew de Ath

Technologies – Evaluation

I used Video Scribe to create my evaluation and answer the question “What have you learnt about technologies from the process of constructing this product?”

In response to this question I display how the research, planning, construction and evaluation stages use technology and their overall impact upon our film, The Book. 

I have additionally made an evaluation on Premiere Pro, talking through editing tools I have used and different Adobe programmes that aided the post production of The Book.

Link Here- Technology- Premiere Pro

Technology- Premiere Pro

I created Directors Commentary, a Evaluation on the post-production of Premiere Pro to show how I have learnt to use the software and how it has been a cruical role in our horror sequence.

Evaluation – Institutions

The link below takes you to an Adobe Slate page made by me giving information on the production, distribution, exhibition and certification made for ‘The Book’. I tried to be as detailed as possible to create a realistic opportunity for our horror sequence.

Adobe Slate on Institutions

Institution- Evaluation By Matthew de Ath

Evaluation of Suspense Sequence- The Hunter

I made a 2:46 minute suspense sequence named ‘The Hunter’.

In the production of the sequence I contributed by creating: props, the location recce and I also filmed all shots. As a group we created a plot/story which follows Max Baker, a teenager alone at home but hearing noises from downstairs. He goes to investigate to find ” The Hunter”.  We all made the plot/story together so that everyone could give their input on the horror story. Additionally working together for the storyboard and script to also allow everyone add their input and their visualisation of the story. In the filming of ‘The Hunter’ the visual aid of the storyboard helped massively, it allowed us to grow and adapt the text without the worry of forgetting the original cinematography and the order they go in. But I believe the character profile for the protagonist was most helpful for visualising our story. The actor was able to read the profile and have a in-depth knowledge of the character.

During the filming we came across some problems, we hadn’t anticipated the speed at which day light was lost, so some shots where a lot darker than others. I tried to correct this in the editing process by colour grading and I think in the end product the difference is not noticeable.

In the beginning their was a tracking shot of the mum walking. I thought this to be a great and simple camera movement, also allow the mother to followed so the audience can learn move about her body language and clothes- mise en scene. Another is the close ups of ‘The Hunter’ showing only facial expressions and darkness. The change in lighting suggest his evil nature also portraying to the audience he is the villain. I thought my piece after the filming and editing is good and professional giving everyone involved the right amount of credit. I worked hard and long on the work to make sure every cut and scene was of good quality.

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