AS Media Studies Foundation Portfolio



Audience Attraction- Evaluation

In this evaluation I will be answer How did you attract/address your audience?

In the evaluation I discuss the use of audience feedback upon our project and the types of audience feedback used.

I made this evaluation in Microsoft Powerpoint and used Slide share to present it.


Target Audience- Evaluation

In this evaluation I will be answering Who would be the audience for your media product? 

I answered this question by using Adobe Slate to discuss the question more.

Link- Target Audience- Evaluation By Matthew de Ath

Representation- Evaluation

In this evaluation I will be answering How does you text ‘represent’ age, gender, class, ethnicity and/or region?

The SlideShare below shows the powerpoint I made to present my work. I will discuss how The Book conforms or subverts stereotypes and ideologies in the representations of age, gender, class, ethnicity and region.


Convention- Evaluation

In this Evaluation I will be answering In what ways does our media product use, develop or challenge forms and conventions of real media products?.

I have completed this Evaluation as an in depth directors commentary which is a 11 minute YouTube video.


Preliminary Task- Evaluation

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

In the link below I answer this question using the Prezi software. I answer the question in more detail, discussing four skills I have improved through the year and how it has further my knowledge for the construction of The Book.

Preliminary Task- Evaluation By Matthew de Ath

Technologies – Evaluation

I used Video Scribe to create my evaluation and answer the question “What have you learnt about technologies from the process of constructing this product?”

In response to this question I display how the research, planning, construction and evaluation stages use technology and their overall impact upon our film, The Book. 

I have additionally made an evaluation on Premiere Pro, talking through editing tools I have used and different Adobe programmes that aided the post production of The Book.

Link Here- Technology- Premiere Pro

Quantitative Research- The Book-Survey Monkey

I created a Survey Monkey to get some Quantitative research for my group. In the survey, I ask questions about the individual to learn more about my target audience. Such as fears, class, age range, gender and their psychographic. From doing this I was able to find our target audience and change our marketing/distribution of the films to suit this.

Screen Shot 2017-04-05 at 14.02.41


Additionally, I did some qualitative research to speak to my target audience face on, so that I could review my work and produce another draft.

Link Here- Qualitative Research- The Book

Technology- Premiere Pro

I created Directors Commentary, a Evaluation on the post-production of Premiere Pro to show how I have learnt to use the software and how it has been a cruical role in our horror sequence.

Evaluation – Institutions

The link below takes you to an Adobe Slate page made by me giving information on the production, distribution, exhibition and certification made for ‘The Book’. I tried to be as detailed as possible to create a realistic opportunity for our horror sequence.

Adobe Slate on Institutions

Institution- Evaluation By Matthew de Ath

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