AS Media Studies Foundation Portfolio



Horror- Stereotypes & Ideologies

I wanted to research the stereotypes and ideologies of the horror genre so that when my team started to film.

Risk Assessment- The Book- The Park

This is a risk assessment for my project The Book. It was created by Adam Tyrrell. It is to keep us same during the recording and to make sure no public members are hurt.

Especially as we were using a drone during filming.

Here is a link to Adam Tyrrell’s page on his blog.

Qualitative Research- The Book

After completing my first draft, I wanted to get some research to see how I could alter and change my project for the better.

The uses of Qualitative Research

  • To find what we are communicating and if it is what we want to communicate
  • Audience research- must do it, to reach criteria
  • So you know what you need to improve.

The qualitative research was an interview with three teenagers. Their ages were all within my target audience age bracket and therefore were my primary audience.

Here is a link to another blog post surrounding conventional target audiences-  Target Audience – Horror Genre.


Costume & Make Up – The Book

Costume & Make-Up is apart of micro-features and is seen in mise-en-scene. Therefore, is a cruical part in the representation of characters in the project.

In The Book the protagonist Susan Jones and peripheral character Katie Jones make up/costume was done by Eve Friel. Additionally the actor who played Susan Jones.

Here is a link to both blog posts about the characters mise-en-scene and how she did the make-up.



Susan Jones-






Katie Jones-

Location Recce- The Book- Bedroom

This is a location Recce for our project The Book. This location Recce is for the bedroom one of the key settings for our project.

It was created by Eve Friel, here is a link to her blog page:

Target Audience – Horror Genre

The correct Target Audience for a distribution company is cruical, so that ttarget-your-audience-for-local-businesseshe film can receive its highest revenue at the exhibition. Knowing your target audience allows the firm to alter its advertising so that its more attractable for younger, older, male or female audiences.

There are two types of target audiences-

Primary audience- is the decision maker, the ones to see the film/media first. Therefore, are the primary audience of a distribution firm and is the main audience.

Secondary Audience- is the audience educated by the primary, they are brought towards the film because of connection with primary audiences e.g. a boyfriend coming to a rom-com.

The typical target audience age for the horror genre is from 15-25. This is due to the thrilling factor arisen from horror movies, as the younger generations enjoy the jumps and surprises that come with the film. Additionally, unlike older generations, teenagers are unlikely to be put off by graphic images and iconography but instead are drawn towards them. Unlike in most genres, horror doesn’t conform to a specific gender. Therefore it does not have great influence on the primary audience for firms.

Hence for both of my projects, my target audiences are teenagers between the ages of 15-25 with no specific gender. From this, I will try use the age range to find my qualitative research and help me improve my projects.

I used these websites to help with my research :


The Hunter-StoryBoard

The storyboard is cruical in the production of The Book setting up other planning processes such as script, location recce and risk assessment. On the day of filming the storyboard can be a visual aid in what the frame and setting should look like.

I created a filmed version of the storyboard so that I could explain each shot and every scene. Therefore, displaying the mistakes and what we could of improved as well.

StoryBoard- The Book

The storyboard is a necessity in the production of The Book. From creating the storyboard it enabled other cruical planning parts to begin, for example the script, risk assessment and location recce. The storyboard could be used as inspiration on the filming day so that we could alter and change ideas for the better such as framing and setting.

I wanted to display my storyboard with my interpretations of the pictures as well. So that audiences would understand what each scene meant to me as the director.


The Book- 1st Draft

This is my first draft of my project.

I will be using qualitative research to see what needs to be changed and altered.


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