After completing my first draft, I wanted to get some research to see how I could alter and change my project for the better.

The uses of Qualitative Research

  • To find what we are communicating and if it is what we want to communicate
  • Audience research- must do it, to reach criteria
  • So you know what you need to improve.

The qualitative research was an interview with three teenagers. Their ages were all within my target audience age bracket and therefore were my primary audience.

Here is a link to another blog post surrounding conventional target audiences-  Target Audience – Horror Genre.

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